by Heather Pemberton Levy | Apr 25, 2015 | Storytelling, Strategy, Voice, Writing Tips
Follow these key methods from TED Talks to create branded content your audience will love. They usually start with a story. A personal story. There’s often humor of the self-deprecating kind. The best of them create memorable moments that eventually connect to their...
by Heather Pemberton Levy | Mar 16, 2015 | Best Practices, Brand, Content Marketing, Storytelling, Strategy, Voice, Writing Tips
Good content marketing and brand journalism are more storytelling art than SEO science. Follow these principles to create content that lifts your brand rather than creating more noise. 1. Start with a Story I grew up in a large family that ate a formal dinner every...
by Heather Pemberton Levy | Apr 9, 2013 | Best Practices, Content Marketing, Storytelling, Strategy, Writing Tips
A few years ago, I worked with two esteemed thought leaders on a business technology book. Both were skilled writers and I had confidence they could deliver strong, well-written content. When they delivered a draft of the first few chapters, I read through them with a...
