by Heather Pemberton Levy | Jan 3, 2016 | Best Practices, Content Marketing, Strategy, Voice
Recently, a prominent business leader called a former client of mine to compliment him on the book he’d recently published. This leader, who ran two of America’s largest corporations, said he had read the short self-published book “cover to cover” and wanted to share...
by Heather Pemberton Levy | Aug 31, 2015 | Uncategorized, Voice
Thought leaders and brands have two choices to craft a compelling brand voice: Jump off the cliff or take the pedestrian route. I’m in love with two things right now (other than my husband, kids, family/friends, nature and God): The Netflix show Grace and Frankie and...
by Heather Pemberton Levy | Jul 18, 2015 | Storytelling, Voice
10 reasons why the Apple Watch makes life easier at work and at home With the release of Apple’s Watch, I couldn’t imagine strapping something to my wrist that would only tell the time. Why not access the other types of information that have become nearly as important...
by Heather Pemberton Levy | Apr 25, 2015 | Storytelling, Strategy, Voice, Writing Tips
Follow these key methods from TED Talks to create branded content your audience will love. They usually start with a story. A personal story. There’s often humor of the self-deprecating kind. The best of them create memorable moments that eventually connect to their...
by Heather Pemberton Levy | Mar 16, 2015 | Best Practices, Brand, Content Marketing, Storytelling, Strategy, Voice, Writing Tips
Good content marketing and brand journalism are more storytelling art than SEO science. Follow these principles to create content that lifts your brand rather than creating more noise. 1. Start with a Story I grew up in a large family that ate a formal dinner every...
