by Heather Pemberton Levy | Jan 3, 2016 | Best Practices, Content Marketing, Strategy, Voice
Recently, a prominent business leader called a former client of mine to compliment him on the book he’d recently published. This leader, who ran two of America’s largest corporations, said he had read the short self-published book “cover to cover” and wanted to share...
by Heather Pemberton Levy | Apr 25, 2015 | Storytelling, Strategy, Voice, Writing Tips
Follow these key methods from TED Talks to create branded content your audience will love. They usually start with a story. A personal story. There’s often humor of the self-deprecating kind. The best of them create memorable moments that eventually connect to their...
by Heather Pemberton Levy | Mar 16, 2015 | Best Practices, Brand, Content Marketing, Storytelling, Strategy, Voice, Writing Tips
Good content marketing and brand journalism are more storytelling art than SEO science. Follow these principles to create content that lifts your brand rather than creating more noise. 1. Start with a Story I grew up in a large family that ate a formal dinner every...
by Heather Pemberton Levy | Jun 19, 2014 | Content Marketing, Strategy
“Over 50% of small businesses fail within four years.” That’s how Carry Parker, VP of Content Innovation at American Express Open Forum, setup their content strategy yesterday at the Contently Summit in New York City. “So the content we create is really designed to...
by Heather Pemberton Levy | Apr 9, 2013 | Best Practices, Content Marketing, Storytelling, Strategy, Writing Tips
A few years ago, I worked with two esteemed thought leaders on a business technology book. Both were skilled writers and I had confidence they could deliver strong, well-written content. When they delivered a draft of the first few chapters, I read through them with a...
