by Heather Pemberton Levy | Aug 15, 2016 | Storytelling
The ladybugs did it. One October afternoon when an Indian summer cast eighty degrees of hot sun onto the back side of our house, I stepped onto the deck and into hundreds of fluttering ladybug wings. I scurried back inside and after taking the kids through a side door...
by Heather Pemberton Levy | May 23, 2016 | Best Practices, Content Marketing, Storytelling
The girl wore a hat. It was a simple hat that covered her young bald head and sported the tag line: Life is Good. And while the story was about her dire cancer prognosis – they said she had a mere year to live – it was also about that tag line. Or rather, her spirit...
by Heather Pemberton Levy | Apr 1, 2016 | Brand, Content Marketing, Storytelling
In the opening to episode 10 of the Showtime series, Billions, U.S. Attorney Chuck Rhoades (played by Paul Giamatti), stands in front of his office for a mea culpa speech. If you haven’t made it through the season yet, don’t worry; I won’t spoil it. Let’s just say...
by Heather Pemberton Levy | Jul 18, 2015 | Storytelling, Voice
10 reasons why the Apple Watch makes life easier at work and at home With the release of Apple’s Watch, I couldn’t imagine strapping something to my wrist that would only tell the time. Why not access the other types of information that have become nearly as important...
by Heather Pemberton Levy | Jul 18, 2015 | Storytelling
Cambridge One girl walked to the podium, her black robe swinging, any trepidation she felt masked by the excitement and honor of giving a speech to her classmates at their high school graduation ceremony. The auditorium was filled with extended family and friends,...
by Heather Pemberton Levy | Apr 25, 2015 | Storytelling, Strategy, Voice, Writing Tips
Follow these key methods from TED Talks to create branded content your audience will love. They usually start with a story. A personal story. There’s often humor of the self-deprecating kind. The best of them create memorable moments that eventually connect to their...
