by Heather Pemberton Levy | Apr 1, 2016 | Brand, Content Marketing, Storytelling
In the opening to episode 10 of the Showtime series, Billions, U.S. Attorney Chuck Rhoades (played by Paul Giamatti), stands in front of his office for a mea culpa speech. If you haven’t made it through the season yet, don’t worry; I won’t spoil it. Let’s just say...
by Heather Pemberton Levy | Mar 16, 2015 | Best Practices, Brand, Content Marketing, Storytelling, Strategy, Voice, Writing Tips
Good content marketing and brand journalism are more storytelling art than SEO science. Follow these principles to create content that lifts your brand rather than creating more noise. 1. Start with a Story I grew up in a large family that ate a formal dinner every...
by Heather Pemberton Levy | Feb 13, 2015 | Best Practices, Brand, Content Marketing
The best branded content takes a few lessons from premium chocolate by paying attention to a few key ingredients. A few years into our marriage, I told my husband that he could make me happy every year on Valentine’s Day by giving me two things: flowers and...
