by Heather Pemberton Levy | May 23, 2016 | Best Practices, Content Marketing, Storytelling
The girl wore a hat. It was a simple hat that covered her young bald head and sported the tag line: Life is Good. And while the story was about her dire cancer prognosis – they said she had a mere year to live – it was also about that tag line. Or rather, her spirit...
by Heather Pemberton Levy | Jan 3, 2016 | Best Practices, Content Marketing, Strategy, Voice
Recently, a prominent business leader called a former client of mine to compliment him on the book he’d recently published. This leader, who ran two of America’s largest corporations, said he had read the short self-published book “cover to cover” and wanted to share...
by Heather Pemberton Levy | Jul 12, 2015 | Best Practices
Give your brand an emotional facelift by avoiding these content marketing traps. 1. Your product, service, or technology plays the starring role, not your audience. 2. You stick to generalities, neglecting to mention details of time, place, character description, or...
by Heather Pemberton Levy | Mar 16, 2015 | Best Practices, Brand, Content Marketing, Storytelling, Strategy, Voice, Writing Tips
Good content marketing and brand journalism are more storytelling art than SEO science. Follow these principles to create content that lifts your brand rather than creating more noise. 1. Start with a Story I grew up in a large family that ate a formal dinner every...
by Heather Pemberton Levy | Feb 13, 2015 | Best Practices, Brand, Content Marketing
The best branded content takes a few lessons from premium chocolate by paying attention to a few key ingredients. A few years into our marriage, I told my husband that he could make me happy every year on Valentine’s Day by giving me two things: flowers and...
by Heather Pemberton Levy | Jun 27, 2014 | Best Practices, Content Marketing, Storytelling
A lesson from professional sports on how to engage readers and turn them into fans. My son woke at 5:51 this morning to check the NBA draft picks from last night. I spent the next half hour drinking coffee and listening to him discuss various players with my husband....
