by Heather Pemberton Levy | Mar 16, 2015 | Best Practices, Brand, Content Marketing, Storytelling, Strategy, Voice, Writing Tips
Good content marketing and brand journalism are more storytelling art than SEO science. Follow these principles to create content that lifts your brand rather than creating more noise. 1. Start with a Story I grew up in a large family that ate a formal dinner every...
by Heather Pemberton Levy | Feb 13, 2015 | Best Practices, Brand, Content Marketing
The best branded content takes a few lessons from premium chocolate by paying attention to a few key ingredients. A few years into our marriage, I told my husband that he could make me happy every year on Valentine’s Day by giving me two things: flowers and...
by Heather Pemberton Levy | Jun 27, 2014 | Best Practices, Content Marketing, Storytelling
A lesson from professional sports on how to engage readers and turn them into fans. My son woke at 5:51 this morning to check the NBA draft picks from last night. I spent the next half hour drinking coffee and listening to him discuss various players with my husband....
by Heather Pemberton Levy | Jun 19, 2014 | Content Marketing, Strategy
“Over 50% of small businesses fail within four years.” That’s how Carry Parker, VP of Content Innovation at American Express Open Forum, setup their content strategy yesterday at the Contently Summit in New York City. “So the content we create is really designed to...
by Heather Pemberton Levy | Apr 9, 2013 | Best Practices, Content Marketing, Storytelling, Strategy, Writing Tips
A few years ago, I worked with two esteemed thought leaders on a business technology book. Both were skilled writers and I had confidence they could deliver strong, well-written content. When they delivered a draft of the first few chapters, I read through them with a...
