Why Trump’s Story Won

Why Trump’s Story Won

I still remember the moment on the eve of the 2016 U.S. Presidential election when I watched a news program covering both candidates’ rallies. The coverage of Hillary’s Clinton’s rally in Philadelphia flashed across the crowd in front of Independence Hall and then...
A Tale of Two Graduation Speeches

A Tale of Two Graduation Speeches

Cambridge One girl walked to the podium, her black robe swinging, any trepidation she felt masked by the excitement and honor of giving a speech to her classmates at their high school graduation ceremony. The auditorium was filled with extended family and friends,...
10 Signs Your B2B Content Lacks Soul

10 Signs Your B2B Content Lacks Soul

Give your brand an emotional facelift by avoiding these content marketing traps. 1. Your product, service, or technology plays the starring role, not your audience. 2. You stick to generalities, neglecting to mention details of time, place, character description, or...