by Heather Pemberton Levy | Nov 23, 2016 | Content Marketing
Earlier in my career, when I moved from a magazine editorial job to brand marketing and multimedia, I had to manage revenue producing product lines to fund innovative editorial projects. Today, content creation pays for itself as the gas in the modern marketing...
by Heather Pemberton Levy | Aug 15, 2016 | Storytelling
The ladybugs did it. One October afternoon when an Indian summer cast eighty degrees of hot sun onto the back side of our house, I stepped onto the deck and into hundreds of fluttering ladybug wings. I scurried back inside and after taking the kids through a side door...
by Heather Pemberton Levy | May 23, 2016 | Best Practices, Content Marketing, Storytelling
The girl wore a hat. It was a simple hat that covered her young bald head and sported the tag line: Life is Good. And while the story was about her dire cancer prognosis – they said she had a mere year to live – it was also about that tag line. Or rather, her spirit...
by Heather Pemberton Levy | Apr 1, 2016 | Brand, Content Marketing, Storytelling
In the opening to episode 10 of the Showtime series, Billions, U.S. Attorney Chuck Rhoades (played by Paul Giamatti), stands in front of his office for a mea culpa speech. If you haven’t made it through the season yet, don’t worry; I won’t spoil it. Let’s just say...
by Heather Pemberton Levy | Jan 3, 2016 | Best Practices, Content Marketing, Strategy, Voice
Recently, a prominent business leader called a former client of mine to compliment him on the book he’d recently published. This leader, who ran two of America’s largest corporations, said he had read the short self-published book “cover to cover” and wanted to share...
by Heather Pemberton Levy | Aug 31, 2015 | Uncategorized, Voice
Thought leaders and brands have two choices to craft a compelling brand voice: Jump off the cliff or take the pedestrian route. I’m in love with two things right now (other than my husband, kids, family/friends, nature and God): The Netflix show Grace and Frankie and...
by Heather Pemberton Levy | Jul 18, 2015 | Storytelling, Voice
10 reasons why the Apple Watch makes life easier at work and at home With the release of Apple’s Watch, I couldn’t imagine strapping something to my wrist that would only tell the time. Why not access the other types of information that have become nearly as important...
by Heather Pemberton Levy | Jul 18, 2015 | Storytelling
Cambridge One girl walked to the podium, her black robe swinging, any trepidation she felt masked by the excitement and honor of giving a speech to her classmates at their high school graduation ceremony. The auditorium was filled with extended family and friends,...
by Heather Pemberton Levy | Jul 12, 2015 | Best Practices
Give your brand an emotional facelift by avoiding these content marketing traps. 1. Your product, service, or technology plays the starring role, not your audience. 2. You stick to generalities, neglecting to mention details of time, place, character description, or...
by Heather Pemberton Levy | Apr 25, 2015 | Storytelling, Strategy, Voice, Writing Tips
Follow these key methods from TED Talks to create branded content your audience will love. They usually start with a story. A personal story. There’s often humor of the self-deprecating kind. The best of them create memorable moments that eventually connect to their...
