by Heather Pemberton Levy | Nov 23, 2016 | Content Marketing
Earlier in my career, when I moved from a magazine editorial job to brand marketing and multimedia, I had to manage revenue producing product lines to fund innovative editorial projects. Today, content creation pays for itself as the gas in the modern marketing...
by Heather Pemberton Levy | Aug 15, 2016 | Storytelling
The ladybugs did it. One October afternoon when an Indian summer cast eighty degrees of hot sun onto the back side of our house, I stepped onto the deck and into hundreds of fluttering ladybug wings. I scurried back inside and after taking the kids through a side door...
by Heather Pemberton Levy | May 23, 2016 | Best Practices, Content Marketing, Storytelling
The girl wore a hat. It was a simple hat that covered her young bald head and sported the tag line: Life is Good. And while the story was about her dire cancer prognosis – they said she had a mere year to live – it was also about that tag line. Or rather, her spirit...
by Heather Pemberton Levy | Apr 1, 2016 | Brand, Content Marketing, Storytelling
In the opening to episode 10 of the Showtime series, Billions, U.S. Attorney Chuck Rhoades (played by Paul Giamatti), stands in front of his office for a mea culpa speech. If you haven’t made it through the season yet, don’t worry; I won’t spoil it. Let’s just say...
by Heather Pemberton Levy | Jan 3, 2016 | Best Practices, Content Marketing, Strategy, Voice
Recently, a prominent business leader called a former client of mine to compliment him on the book he’d recently published. This leader, who ran two of America’s largest corporations, said he had read the short self-published book “cover to cover” and wanted to share...
