Traditional marketing tells readers what to do.
Stories show them why to care.
Build content that puts your audience first.
The Story Comes First Method
Every product, service or technology enables a human moment.
Learn best practices and key principles for creating incredible content
In the spirit of the season, here are ten reasons to be thankful we’re in the content marketing industry.
Little did I know that writing about tantrums and sleep solutions would hone my writing craft for content marketing.
Killer branded content illustrates the basic principle that every product, service, or technology enables a human moment.
She is currently Vice President, Content Publishing at Gartner, the global IT research and advisory firm, where she leads editorial creation and publishing for the company’s branded content platform, Smarter With Gartner; as well as trade books and internal communications. Prior to this role, she was co-founder of The Levy Group and Story Comes First, where she led content marketing programs and content development for large, mid-size and startup B2B and B2C clients.
Heather began her career as a technology journalist and appeared on CBS News Up to the Minute as a regular on air contributor on technology trends.
Heather Pemberton Levy
After nearly thirty years surfing the digital wave, David has turned developed into a master marketer with a unique skill set from journalism, consumer digital advertising, market intelligence and direct response. Adept at positioning and re-positioning hi-tech and enterprise software companies, David focuses on customers and their experience from initial touchpoint throughout the purchase, usage and loyalty life cycle. His focus has helped transform demand and lead generation engines and moved several traditional firms towards a SaaS business model. David has built a track record for building scalable B2B marketing functions that increase sales velocity.
As a member leadership teams and as the co-founder of White Birch Partners LLC (formerly The Levy Group), David helped orchestrate multiple successful exits to buyers such as Aetna, GE, LogMeIn, SAP and Aptos. He helped Heather write Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience.
David and Heather live in Connecticut with their family and are both actively involved in the community.