The proven method for creating content your audience will read, love and share.


“Read this book… twice even.
You won’t regret it.”

– Joe Pulizzi, Founder, Content Marketing Institute and author of four books including Content Inc. and Epic Content Marketing

Traditional marketing tells readers what to do.

Stories show them why to care.

Build content that puts your audience first.

The Story Comes First Method

Every product, service or technology enables a human moment. 


Learn best practices and key principles for creating incredible content


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Heather Pemberton Levy has written hundreds of articles and produced over twenty books for major business publishers including Harvard Business Review Press, Bibliomotion, McGraw-Hill, and John Wiley & Sons. Her content has appeared in Wall Street Journal CIO Journal,, Financial Times, Smarter With Gartner, and her own blogs, Mommy Truths and Story Comes First.

She is currently Vice President, Content Publishing at Gartner, the global IT research and advisory firm, where she leads editorial creation and publishing for the company’s branded content platform, Smarter With Gartner; as well as trade books and internal communications. Prior to this role, she was co-founder of The Levy Group and Story Comes First, where she led content marketing programs and content development for large, mid-size and startup B2B and B2C clients. 

Heather began her career as a technology journalist and appeared on CBS News Up to the Minute as a regular on air contributor on technology trends. She lives in Connecticut with her family and is actively involved in the community.


Heather Pemberton Levy

Heather Pemberton Levy


If you don’t have a differentiated brand story, it’s nearly impossible to break through today’s clutter.  Need some advice on how to build a strategy that will work?  Read this book…twice even. You won’t regret it.

Joe Pulizzi

Founder, Content Marketing Institute and author of four books including Content Inc. and Epic Content Marketing

How do you make your brand stand out in a sea of competition? The answer is authenticity, vulnerability, integrity and heart-based connection. Enter Brand, Meet Story. In her short, value-packed book, Heather Pemberton Levy generously shares her proven storytelling and content-creation method that grows your brand’s awareness, generates leads and influences your audience. A must read if you want to stand out from the noise and do business with heart. Fabienne Fredrickson

Founder of Boldheart Academy for Entrepreneurs and

Heather brings a combination of deep intelligence and a keen understanding of how to make complex ideas accessible to an audience. She has a deft ability to work with multiple players in the production of thought leadership, which is a unique and valued ability. Both of the projects we worked on were very successful in the market and Heather’s contribution was instrumental to their success. Mark McDonald

Co-Author, The Social Organization, The Digital Edge

In Brand, Meet Story, Heather Pemberton Levy explains not only why it’s essential for brands to use stories in their marketing but gives us a foolproof tool for building them. Her concepts transcend B2C and B2B worlds and illustrate how through the magic of thoughtful storytelling, brands can differentiate themselves and create intimate customer relationships. Kathleen Delaney

CMO, Vistage International

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