The proven method for creating content your audience will read, love and share.
“Read this book… twice even.
You won’t regret it.”
– Joe Pulizzi, Founder, Content Marketing Institute and author of four books including Content Inc. and Epic Content Marketing
Traditional marketing tells readers what to do.
Stories show them why to care.
Build content that puts your audience first.
The Story Comes First Method
Every product, service or technology enables a human moment.
Learn best practices and key principles for creating incredible content
In the spirit of the season, here are ten reasons to be thankful we’re in the content marketing industry.read more
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Killer branded content illustrates the basic principle that every product, service, or technology enables a human moment.read more
Heather Pemberton Levy has written hundreds of articles and produced over twenty books for major business publishers including Harvard Business Review Press, Bibliomotion, McGraw-Hill, and John Wiley & Sons. Her content has appeared in Wall Street Journal CIO Journal, HBR.org, Financial Times, Smarter With Gartner, and her own blogs, Mommy Truths and Story Comes First.
She is currently Vice President, Content Publishing at Gartner, the global IT research and advisory firm, where she leads editorial creation and publishing for the company’s branded content platform, Smarter With Gartner; as well as trade books and internal communications. Prior to this role, she was co-founder of The Levy Group and Story Comes First, where she led content marketing programs and content development for large, mid-size and startup B2B and B2C clients.
Heather began her career as a technology journalist and appeared on CBS News Up to the Minute as a regular on air contributor on technology trends. She lives in Connecticut with her family and is actively involved in the community.
Heather Pemberton Levy
If you don’t have a differentiated brand story, it’s nearly impossible to break through today’s clutter. Need some advice on how to build a strategy that will work? Read this book…twice even. You won’t regret it.Joe Pulizzi